Urban Square Mall Launches ‘The Banquet’ at Keys Lite by Lemon Tree Hotels, Udaipur

Introduction

Urban Square Mall has expanded its hospitality footprint with the launch of ‘The Banquet’ at Keys Lite by Lemon Tree Hotels, Udaipur. The addition marks a strategic step in strengthening the asset’s integrated retail, leisure, and experience-led positioning.

Strengthening an Integrated Destination Model

The introduction of ‘The Banquet’ aligns with the mall’s broader strategy of evolving into a multi-functional destination that brings together shopping, dining, and event-driven experiences. By adding dedicated event infrastructure, Urban Square Mall enhances its ability to drive engagement across different consumer segments and usage occasions.

This approach reflects a wider shift in mixed-use developments, where hospitality-led components are increasingly integrated to extend visitor dwell time and diversify revenue streams.

Venue Overview and Capacity

Positioned as a contemporary event space, ‘The Banquet’ spans approximately 5,000 sq. ft. and can host between 150 and 200 guests. The venue has been designed to accommodate a range of formats, including social celebrations, corporate meetings, and mid-scale gatherings.

Its layout focuses on operational efficiency and adaptability, enabling seamless transitions between different event types while maintaining consistency in service delivery.

Location and Market Context

Located on the ground floor of Keys Lite by Lemon Tree Hotels, Udaipur, the venue benefits from direct integration with the mall’s larger ecosystem. This placement allows easy accessibility while linking event experiences with retail and hospitality offerings within the same complex.

Udaipur continues to see increasing demand for organised event spaces, driven by weddings, private celebrations, and corporate activity. The addition of a professionally managed venue responds to this demand, supporting the city’s positioning as a key leisure and events destination.

Design and Operational Approach

The design of ‘The Banquet’ prioritises flexibility and functionality, enabling the space to cater to diverse user requirements without structural complexity. The focus remains on efficient layouts, smooth guest movement, and consistent execution across events.

This approach supports both high-frequency usage and operational clarity, ensuring that the venue can handle varied event formats while maintaining service standards.

Leadership Perspective

Uddhav Poddar, CMD, Bhumika Group, highlighted that the launch reflects a shift towards integrated developments that combine retail with hospitality and experiential formats. He noted that consumers increasingly prefer destinations offering a seamless blend of shopping, dining, and social engagement.

Nandini Taneja, CEO, Bhumika Enterprises, added that the venue has been designed to deliver efficiency, adaptability, and consistency, addressing the growing demand for professionally managed event spaces capable of hosting both social and corporate gatherings.

Enhancing Asset Positioning

The addition of ‘The Banquet’ reinforces Urban Square Mall’s positioning as a destination-led development rather than a standalone retail asset. By integrating event infrastructure with hospitality and leisure components, the mall strengthens its relevance in a market increasingly driven by experience-led consumption.