Treebo Hospitality Ventures Appoints Gaurav Misra as EVP & Head – Mid-Market Business

Treebo Hospitality Ventures (THV) has strengthened its senior leadership with the appointment of Gaurav Misra as Executive Vice President & Head – Mid-Market Business, a strategic move aligned with the company’s rapid expansion in India’s organised mid-market hospitality segment.

Leadership Role and Responsibilities

In his new role, Misra will be responsible for driving the strategic growth, brand expansion, and operational performance of THV’s mid-market portfolio. This includes the company’s in-house boutique lifestyle brand Medalio, along with globally recognised brands licensed under THV’s partnerships—Mercure, Ibis, Ibis Styles, and Ibis Budget. He will also oversee Park Inn & Suites by Radisson, operated through THV’s collaboration with Radisson Hotel Group.

Extensive Industry Experience

Career Background

Misra brings over 20 years of experience across asset management, hotel operations, and brand leadership. Prior to joining THV, he served as Vice President – Asset Management at SAMHI Hotels, where he worked closely with leading global hotel operators to enhance operational efficiency, optimise assets, and create long-term value across a large institutional portfolio.

Earlier in his career, he held senior leadership roles with IHG Hotels & Resorts, Hyatt Hotels Corporation, Radisson Hotel Group, and Oberoi Hotels & Resorts. At IHG, he played a key role in leading operations for the Holiday Inn Express portfolio in India, focusing on brand consistency, profitability, and operational excellence.

Educational Background

Key Achievements

Misra is an alumnus of the Oberoi Centre of Learning & Development (OCLD) and the Institute of Hotel Management, Lucknow, bringing together structured hospitality training with hands-on leadership experience.

Management Perspective

Commenting on the appointment, Sidharth Gupta, Co-founder & CEO of Treebo Hospitality Ventures, highlighted that the company is building a long-term, industry-shaping mid-market portfolio and required leadership that blends domain expertise, strategic thinking, and innovation-led problem solving. He expressed confidence in Misra’s ability to scale brands that appeal to both hotel owners and modern travellers.

Current Role & Responsibilities

Sharing his views, Misra said that THV has created a differentiated hospitality platform by combining strong brands, technology-driven operations, and a deep understanding of owner economics. He added that he looks forward to working with the team to expand a diverse mid-market portfolio focused on sustainable growth and consistent guest experiences.

Mid-Market Growth Strategy

THV’s mid-market momentum has accelerated following its strategic partnership with Accor and InterGlobe Enterprises, under which it became the exclusive pan-India master franchisee for Accor’s Ibis and Mercure brands. This alliance integrates Accor’s global brand strength with THV’s technology-led operating model and local market expertise.

Complementing this strategy, THV’s Medalio brand targets small-format hotels, typically under 50 keys, offering design-led, experiential stays tailored to emerging professionals and new-age travellers—further diversifying the company’s growing hospitality portfolio.