Tarun Ratra Appointed Director Franchise Operations at Wyndham Hotels Eurasia — Alongside Veenu Rastogi to Strengthen Regional Growth Strategy

A strategic leadership expansion at Wyndham Hotels & Resorts reflects its continued focus on scaling operations and commercial performance across Eurasia. The company has appointed Tarun Ratra as Director, Franchise Operations, Eurasia, alongside Veenu Rastogi as Head of Sales & Marketing, Eurasia, reinforcing its leadership bench as the region remains central to its growth trajectory.

Career Foundation

Across their professional journeys, both Tarun Ratra and Veenu Rastogi have built extensive expertise within hospitality environments that demand multi-property coordination and stakeholder alignment. Early roles for both leaders exposed them to operational frameworks and commercial strategies across diverse markets, enabling them to understand the nuances of managing franchise-led ecosystems and driving revenue across varied segments.

Their experience spans working with established hospitality brands, where they developed capabilities in operational standardisation, customer engagement, and performance optimisation. This foundation has equipped them to manage both on-ground execution and broader regional strategies, particularly in markets with evolving guest expectations and competitive dynamics.

Most Recent Role and Key Achievements

Prior to joining Wyndham Hotels & Resorts, both leaders held senior roles that required navigating complex hospitality portfolios. Tarun Ratra has been associated with operational leadership across multiple hotel environments, focusing on strengthening service delivery frameworks and ensuring consistency in brand standards across properties.

Meanwhile, Veenu Rastogi has led commercial functions across sales and marketing, working closely with corporate accounts, travel partners, and event-driven segments. Her work has centred on aligning revenue strategies with market demand while building strong partnerships that contribute to sustained business growth.

Their combined experience reflects a balance between operational rigour and commercial insight, both of which are critical in franchise-led expansion models.

Education and Professional Competencies

While specific academic backgrounds are not disclosed, both leaders bring strong professional competencies shaped by years of industry exposure. Ratra’s expertise lies in franchise operations, process optimisation, and performance management, while Rastogi’s strengths include sales strategy, brand positioning, and stakeholder engagement. Together, their skill sets complement Wyndham’s focus on integrated operational and commercial execution.

Scope of New Role

In his role at Wyndham Hotels & Resorts, Tarun Ratra will oversee franchise operations across Eurasia, working closely with hotel owners and operational teams to ensure consistency in service standards, streamline processes, and enhance overall hotel performance. His responsibilities will also include strengthening the franchise ecosystem, a key pillar of Wyndham’s expansion model.

Simultaneously, Veenu Rastogi will lead sales and marketing efforts across the region, driving strategies across leisure, corporate, and MICE segments. Her mandate includes building strategic partnerships, aligning commercial initiatives with brand objectives, and supporting revenue growth across a diverse portfolio.

With over 95 hotels already operational in India, Wyndham continues to expand its presence through a franchise-led approach. The appointments signal a coordinated strategy to strengthen both operational delivery and commercial performance in a region marked by increasing travel demand and evolving hospitality landscapes.

Commenting on the development, Rahool Macarius, Market Managing Director, Eurasia, Wyndham Hotels & Resorts, said, “We are delighted to welcome Tarun and Veenu to the Wyndham family at a pivotal time in our Eurasia growth journey. Their combined expertise across operational and commercial functions will be instrumental in strengthening our franchise ecosystem and driving sustained growth across the region. Eurasia, particularly India, remains a key strategic market for us, supported by strong domestic demand, increasing travel adoption, and a rapidly evolving hospitality landscape.”

The dual appointment highlights Wyndham’s focus on aligning operational excellence with commercial strategy to support its continued regional expansion.