Taj Unveils ‘Ninaad’: A Grand Cultural Showcase at Rambagh Palace, Jaipur

Taj, the iconic luxury brand of the Indian Hotels Company Limited (IHCL), unveiled the inaugural edition of ‘Ninaad’, a three-day cultural festival celebrating India’s artistic soul, culinary heritage, and royal traditions. Hosted at the legendary Rambagh Palace in Jaipur, the festival brought together renowned performers, designers, culinary masters and heritage enthusiasts, marking a new milestone in Taj’s commitment to preserving and promoting Indian culture.

A Majestic Opening Night

The festival commenced with a soulful sarod performance by the celebrated duo Amaan and Ayaan Ali Bangash, setting an evocative tone for the evening. Guests were then welcomed to a Royal Feast Under the Stars on the Mughal Lawns, where master chefs of Rambagh Palace curated an immersive dining experience inspired by Rajasthan’s royal kitchens.

Adding to the cultural history of the evening, poet Shailesh Lodha engaged the audience with his signature blend of humour and introspection. A couture presentation by designer Anamika Khanna , staged against the illuminated façade of the palace, showcased India’s evolving fashion narrative while honouring its historic grandeur.

The celebration concluded with an elegant seven-course gourmet dinner , accompanied by a melodic performance by The Bombay Choir , creating a consistent operations of fine dining and performing arts.

A Festival Rooted in Heritage

With ‘Ninaad’, Taj reinforces its legacy as a custodian of India’s cultural treasures. IHCL’s palaces portfolio — one of the largest in the world — spans destinations such as Udaipur, Jodhpur, Jaisalmer, Hyderabad, Gwalior, Varanasi and Mumbai. The festival aims to enrich guest experiences through immersive storytelling, live arts, and regionally inspired gastronomy.

A Vision for Annual Cultural Celebration

IHCL has announced that ‘Ninaad’ will become an annual event, rotating across Taj palaces to spotlight diverse artistic traditions from every corner of the country. The festival aspires to bring together musicians, poets, designers, culinary experts and culture seekers, making Taj’s palaces vibrant hubs of Indian heritage and contemporary expression.

Through Ninaad, Taj seeks not just to host an event, but to create a cultural movement—one that honours India’s past while crafting new experiences for the world’s connoisseurs of art and luxury travel.