Sneha Jha Appointed Director of Sales & Marketing at Fairmont Mumbai and Roswyn — Driving Dual-Brand Commercial Strategy

A strategic leadership realignment at Fairmont Mumbai and Roswyn, A Morgans Originals Hotel in Mumbai places Sneha Jha at the helm of commercial strategy as Director of Sales & Marketing, reinforcing the group’s focus on synchronised growth across two distinct luxury brands. The move comes as Fairmont consolidates its early market presence while Roswyn advances toward its debut, requiring integrated commercial direction.

Career Foundation

Professional grounding in luxury hospitality sales across brands such as Taj Hotels, Marriott International, and Sofitel Mumbai BKC has shaped Jha’s approach to commercial leadership. Her early assignments exposed her to corporate account management, distribution strategy, and market segmentation, enabling her to develop a strong understanding of demand drivers in metropolitan markets.

Over time, she became closely associated with hotel openings, where aligning sales pipelines with brand positioning is critical. This exposure built her capability in crafting go-to-market strategies that bridge pre-opening planning with operational readiness, particularly within luxury and upper-upscale segments.

Most Recent Role and Key Achievements

Jha was part of the pre-opening commercial leadership team at Fairmont Mumbai, where she contributed to establishing the property’s market identity and commercial framework. Her involvement included building corporate relationships, segment expansion, and structuring revenue channels to support the hotel’s initial ramp-up phase.

Earlier, she contributed to the launch of The Westin Goa, where pre-opening sales strategy and positioning played a role in accelerating market entry. Across assignments, her work has been linked to strengthening corporate partnerships, improving conversion across segments, and aligning brand messaging with revenue outcomes in competitive urban markets.

Education and Professional Competencies

Jha’s professional development has been shaped through practical leadership exposure across leading global hospitality brands. Her competencies include luxury sales strategy, pre-opening planning, stakeholder engagement, and cross-functional coordination between sales, marketing, and operations.

Scope of New Role

In her expanded role across Fairmont Mumbai and Roswyn, A Morgans Originals Hotel, Jha will oversee integrated sales and marketing strategies, aligning commercial functions across both properties while maintaining their distinct brand identities. The portfolio combines an operational luxury hotel with a lifestyle-led upcoming property, requiring differentiated yet coordinated market approaches.

Her mandate includes strengthening brand positioning, driving revenue growth, and ensuring cohesive storytelling across channels as Roswyn approaches launch and Fairmont deepens market penetration. The appointment reflects a broader strategic shift toward unified commercial leadership structures that enable efficiency while preserving brand individuality in a competitive hospitality landscape.

Deepak Khusalani, appointed Director of Revenue & Reservations, will complement this structure by leading pricing and demand optimisation strategies across both hotels. His prior experience with Hyatt Hotels and Sofitel Mumbai BKC supports data-driven revenue planning aligned with market conditions.

Meanwhile, Sonia Paul, elevated to Director of Marketing & Communications, will shape brand narratives and positioning, drawing on experience across Hyatt Hotels and Accor portfolios. Anirban De Munshi, as Director of Digital Marketing & E-Commerce, will lead digital growth, leveraging expertise gained at Accor and The Leela Palaces, Hotels and Resorts to enhance online performance and distribution.

Commenting on the alignment, Rajiv Kapoor, General Manager, Fairmont Mumbai and Roswyn, A Morgans Originals Hotel, said: “Strong brands aren’t built in silos — they’re built through alignment with a strategic seasoned leader. This structure ensures that strategy, story, and scale move in the same direction as both brands step into defining moments.”

The leadership consolidation marks a coordinated push to drive performance and brand clarity across two emerging hospitality identities in Mumbai.