Saheli Chaudhuri Appointed Director of Marketing & Communications at Shangri-La Bengaluru — Strengthening Brand Strategy and Market Positioning

A strategic leadership addition at Shangri-La Bengaluru in Bengaluru sees the appointment of Saheli Chaudhuri as Director of Marketing & Communications, reinforcing the hotel’s focus on brand storytelling and market visibility within the city’s luxury hospitality landscape. The move comes as competition intensifies in Bengaluru’s premium hotel segment, where differentiation through brand positioning and guest experience communication remains critical.

Career Foundation

Chaudhuri’s professional journey has been shaped by cross-industry exposure spanning hospitality and lifestyle sectors, where she developed a strong foundation in marketing strategy and brand communication. Her early career involved working with organisations such as Zuri Group Global and DAN Hospitality, where she gained practical insights into campaign planning, stakeholder engagement, and brand alignment across diverse business formats.

Her progression into larger hospitality ecosystems, including associations with MRG Hospitality and IHG Hotels & Resorts, allowed her to refine her understanding of structured brand frameworks and multi-property marketing operations. These experiences enabled her to work on integrated campaigns that balanced local market relevance with global brand standards.

Most Recent Role and Key Achievements

Prior to joining Shangri-La Bengaluru, Chaudhuri contributed to marketing functions across established hospitality networks including Marriott International, where her responsibilities involved strengthening brand recall and executing targeted communication strategies across key markets.

Her work focused on enhancing visibility through media relations, digital platforms, and curated partnerships. She was also involved in collaborations that aligned hospitality offerings with lifestyle experiences, ensuring broader audience engagement. Her role required navigating competitive urban markets, where the ability to position brands effectively across multiple channels played a direct role in driving guest engagement and revenue support.

Education and Professional Competencies

While formal academic details remain limited, Chaudhuri’s career reflects a strong grounding in marketing communication, digital strategy, and brand development. Her professional capabilities include managing integrated campaigns, leveraging media networks, and building brand narratives that resonate with both domestic and international audiences.

Scope of New Role

In her new capacity at Shangri-La Bengaluru, Chaudhuri will lead the hotel’s marketing and communications function, overseeing brand positioning, digital outreach, media relations, and partnership-driven initiatives. Her role includes shaping narratives that highlight the property’s dining, lifestyle, and experiential offerings in a competitive urban hospitality environment.

Operating in a city known for its corporate demand and evolving lifestyle preferences, the property relies on consistent brand engagement to maintain relevance. This appointment reflects a strategic emphasis on strengthening storytelling-led marketing and expanding audience reach through integrated communication channels.

Commenting on the appointment, Rahul Joshi, General Manager, Shangri-La Bengaluru, said: “We are delighted to welcome Saheli to Shangri-La Bengaluru. With her extensive marketing expertise, we look forward to further strengthening the hotel’s brand narrative and enhancing the positioning of our dining and lifestyle experiences.”

Saheli Chaudhuri added, “I am delighted to join Shangri-La Bengaluru, a brand renowned for its signature Asian hospitality. I look forward to building meaningful brand narratives and further strengthening the hotel’s presence in the market.”

This leadership addition underscores the property’s focus on strengthening its marketing framework to stay competitive in Bengaluru’s luxury hospitality segment.