Republic Floor: Redefining Durable, Eco-Friendly Flooring Since 2014

In the fast-evolving world of flooring solutions, Republic Floor stands out as a a recognised leader, sustainability, and customer-first excellence. Founded in 2014 by experienced leaders Rotem Eylor (CEO) and Eli Shuat (President), this California-based powerhouse has grown from a U.S. startup into a global brand with a presence across North America, Europe, and beyond. Specializing in premium SPC (Stone Plastic Composite), waterproof laminate, and engineered hardwood, Republic Floor combines cutting-edge technology with environmental responsibility—delivering floors that are as beautiful as they are resilient.

With six state-of-the-art distribution centers across the U.S., a private fleet of over 55 trucks, and a team of nearly 200 dedicated professionals, Republic Floor ensures lightning-fast delivery, unmatched inventory depth (over 200+ colors), and personalized service that keeps contractors, retailers, and homeowners coming back.

Why Choose Republic Floor? The Standout USPs

What sets Republic Floor apart in a competitive market? Here are their core Unique Selling Propositions (USPs) :

• Next-Day Delivery in Most U.S. Markets – Thanks to their in-house logistics division and automated, energy-efficient warehouses.
• Eco-Conscious Innovation – Products certified by TÜV, EPD, and compliant with Lacey Act; made with low-emission, non-toxic materials.
• Triple Moisture Protection Technology – Exclusive to their SPC and laminate lines, offering 100% waterproof performance ideal for kitchens, bathrooms, and basements.
• Bigger 5 SPC Collection – Ultra-wide, high-definition planks inspired by global wildlife and natural textures for bold, modern interiors.
• Massive Inventory & Customization – Over 200 SKUs in stock, with collections like Pure SPC, SPC Max, and Designer Pro offering wood, stone, and abstract visuals.
• European Expansion with Local Precision – Design center and distribution hub in Soest, Germany, showcased at BAU Munich.

These strengths make Republic Floor the go-to choice for builders, designers, and eco-minded homeowners seeking performance without compromise.

Product Portfolio: Beauty Meets Functionality

Republic Floor’s collections are organized into intuitive categories, each designed for specific lifestyles and aesthetics:

Pure SPC

Ultra-durable, 100% waterproof rigid core flooring.

• Westwood Collection: Platinum, Greystone, Beverly Glen
• Mountain Oak: Denali, Black Mountain
• Countryside: Eastern Cottonwood, Aspen

SPC Max

Thicker, commercial-grade SPC with enhanced acoustics.

• Angel Woods: Amarillo Pearl, Canadian Sage
• Summer Lake: Paradiso Classic, Atlantis Cream
• Deep Forest: Ivory Buff, Dakota Mahogany

Designer Pro

Premium visuals with realistic embossing.

• The Rock: California Gold, Norway Oak
• The Cliffs: European Beech, English Oak

Waterproof Laminate

Affordable, scratch-resistant, and fully waterproof.

• North Forest: Nordic River, Emerald Pearl
• Malta Islands: Colorado Gold, Amazon Gold

From rustic oaks to sleek concrete looks, every plank is engineered for easy click-lock installation, pet-friendly durability, and low VOC emissions.

Price Range: Quality That Fits Every Budget

Republic Floor believes premium doesn’t mean unaffordable. Pricing varies by collection and retailer, but here’s a transparent overview:

Installation costs: $1.50–$3.00/sq. ft. depending on subfloor prep and region. Wholesale pricing available for dealers and contractors.

Nationwide Locations: Visit or Order with Ease

Republic Floor operates six strategically located distribution centers for rapid fulfillment:

Connect with Republic Floor

Stay updated on new launches, installation tips, and sustainability initiatives:

Corporate Headquarters

Republic Floor 7227 Telegraph Rd, Montebello, CA 90640, United States

Phone: +1 (323) 201-4200

Email: sales@republicfloor.com

Media/Inquiries: bianca@republicfloor.com

Website: https://republicfloor.com

Facebook: facebook.com/republicfloor

Instagram: instagram.com/republic_floor

Ratings & Reviews: What Customers Are Saying

Republic Floor earns consistent praise for quality, service, and innovation:

• Google Reviews (Montebello HQ): 4.7/5 (89+ reviews) – “Fast shipping, amazing SPC quality!”
• Trustpilot: 4.8/5 – “Best waterproof laminate we’ve installed. Clients love it.”
• Houzz: 4.9/5 – “Huge selection and helpful staff. Next-day delivery saved our deadline!”
• Floor Covering Weekly: Recognized as a Fastest-Growing Flooring Company
• Dealer Feedback (Birdeye): 4.6/5 – “Reliable stock levels and fair pricing keep us loyal.”

FAQs About Republic Floor

1. When was Republic Floor founded? 2014 by Rotem Eylor and Eli Shuat.
2. Are your floors really 100% waterproof? Yes—SPC and waterproof laminate lines feature Triple Moisture Protection and can withstand spills for 72+ hours.
3. Do you offer commercial warranties? Yes—up to 25-year residential and 10-year light commercial warranties.
4. Can I install Republic flooring myself? Absolutely. All products use click-lock systems—no glue, no nails.
5. Are samples available? Yes! Order free samples online or visit a distribution center.
6. What makes SPC better than traditional vinyl? SPC is rigid, stable, and dent-resistant with a stone core—perfect for uneven subfloors.
7. Do you ship to Canada and Europe? Yes—full container loads to Canada; EU orders fulfilled from Germany.
8. Is Republic Floor eco-friendly? Certified low-VOC, uses recycled content, and meets FloorScore® and CARB2 standards.
9. How do I become a dealer? Apply at republicfloor.com/become-a-dealer—exclusive territories available.
10. What’s the lead time for orders? In-stock items: 1–3 business days. Custom orders: 2–4 weeks.
11. Do you have scratch-resistant options? Yes—Ceramic Bead Finish and EIR (Embossed-in-Register) textures resist scratches and wear.
12. Can I use Republic floors with underfloor heating? Yes—SPC and laminate are radiant heat compatible up to 85°F.

Republic Floor isn’t just selling flooring—it’s crafting lifestyles. From sustainable forests to your front door, every plank tells a story of innovation, trust, and timeless design. Ready to transform your space? Explore the full collection at republicfloor.com or contact your nearest distribution center today.