Radisson Hotel Group launches NIVA, a new in-room magazine to deepen guest engagement across South Asia

Introduction

Radisson Hotel Group has unveiled NIVA, a new in-room guest magazine designed to enhance the hospitality experience through curated storytelling, cultural insights, and destination-led narratives. The launch was announced at the group’s annual business conference held at Radisson Blu Resort, Temple Bay Mamallapuram.

Extending the guest journey beyond the stay

NIVA has been conceptualised as an extension of the in-room experience, offering guests a thoughtfully curated mix of travel inspiration, insider perspectives, and regional highlights. The initiative reflects the growing demand for immersive travel experiences, where guests seek deeper connections with the destinations they visit.

The magazine is positioned as a storytelling platform that complements the physical stay, encouraging exploration and engagement beyond the hotel environment.

Content strategy rooted in storytelling

The publication will feature a blend of destination-focused stories, cultural guides, and experiential travel content from across Radisson Hotel Group’s South Asia portfolio. It will also spotlight individuals who shape the hospitality ecosystem, including chefs, hotel professionals, artisans, and local creators.

Through visually rich narratives and editorial themes, NIVA aims to showcase the diversity of experiences available across the region while reinforcing the brand’s connection to local culture and communities.

Multi-format access for modern travellers

NIVA will be available in physical format within guest rooms across Radisson properties in South Asia, along with a digital flipbook version accessible via QR codes. Each edition will revolve around a specific theme, covering areas such as culinary journeys, wellness, cultural discovery, and evolving travel trends.

Leadership perspective

According to Nikhil Sharma, Managing Director and COO, South Asia, Radisson Hotel Group, the initiative is aimed at strengthening emotional connections between guests and destinations through meaningful storytelling.

Sakshi Sehdev Dogra, Director – Area Marketing & Communications, South Asia, added that NIVA will serve as a distinctive content platform that reflects the spirit of travel while highlighting the individuality of each property within the portfolio.

Strengthening brand positioning in India

Radisson Hotel Group continues to maintain a strong presence in India, with over 200 hotels in operation and development. The group has a significant footprint in both metro and emerging markets, particularly across Tier II and III cities, while remaining the largest international hotel operator in Delhi NCR.

With NIVA, the group adds a new dimension to its guest engagement strategy, aligning with evolving traveller expectations for personalised, culturally enriched experiences.