Radisson hotel group appoints Sakshi Sehdev Dogra as director area marketing and communications, South Asia

Radisson Hotel Group has appointed Sakshi Sehdev Dogra as director area marketing and communications, South Asia, strengthening its regional leadership as the group continues to expand across the market. The appointment reinforces Radisson’s focus on integrated brand-building, digital growth, and commercially aligned marketing strategies in South Asia.

Role and responsibilities

Career Background

In her new role, Dogra will lead integrated marketing and communications strategies across South Asia, with responsibility for brand storytelling, digital and performance marketing, public relations, loyalty initiatives, and owner-aligned commercial outcomes. Her mandate includes strengthening brand visibility, enhancing guest engagement, and supporting long-term growth objectives across Radisson’s diverse portfolio.

Extensive hospitality experience

Dogra brings over 20 years of experience in hospitality sales, marketing, and brand communications, having managed high-impact regional and multi-brand portfolios across India and Eurasia. Prior to joining Radisson Hotel Group, she served as head of sales and marketing – Eurasia at Wyndham Hotels & Resorts, where she led performance-driven strategies across 78+ hotels and delivered initiatives focused on destination weddings, brand positioning, and data-led growth.

Career background

Key Achievements

Her career also includes senior leadership roles at Best Western Hotels & Resorts and The Lalit Hotels, along with earlier experience at Marriott Hotels India. Across these roles, she has developed deep expertise in B2B, MICE, national accounts, and integrated brand strategy, combining creative thinking with measurable commercial outcomes.

Leadership perspectives

Welcoming her to the organisation, Nikhil Sharma, managing director and COO, South Asia, Radisson Hotel Group, said that Dogra’s strategic marketing leadership and ability to integrate creativity with performance metrics will play a critical role as the group accelerates its expansion across South Asia.

Current Role & Responsibilities

Commenting on her appointment, Sakshi Sehdev Dogra said she looks forward to contributing to Radisson Hotel Group’s growth journey in South Asia by strengthening integrated marketing and communications that combine creativity, digital excellence, and commercial discipline to enhance brand visibility and guest engagement.

Strengthening regional brand strategy

Dogra’s appointment reflects Radisson Hotel Group’s commitment to building a strong leadership bench that supports brand differentiation, market expansion, and sustained performance across South Asia.