Radisson Hotel Group Surpasses 100 Hotels in Africa, Strengthens Pipeline with 2,500+ Room Additions

Introduction

Radisson Hotel Group has crossed the 100-hotel milestone across Africa, including properties in operation and under development. The achievement reflects sustained regional momentum, driven by new signings, a strong conversion strategy, and expansion into emerging markets.

Radisson Crosses 100-Hotel Milestone in Africa

Radisson Hotel Group has reached a key growth milestone by surpassing 100 hotels across Africa. The portfolio includes both operational properties and those under development, highlighting the group’s continued commitment to scaling its presence across the continent.

In the past 12 months alone, the group has signed more than 15 hotels, adding over 2,500 rooms to its development pipeline. This growth also includes new entries into markets such as the Democratic Republic of the Congo and Zimbabwe.

Brand Portfolio Driving Regional Growth

Radisson Blu remains the foundation of the group’s footprint in Africa, maintaining strong brand recognition across key cities. Simultaneously, the Radisson brand has emerged as the fastest-growing within the portfolio, supported by an increasing number of conversion projects and new developments.

This dual-brand momentum has enabled the group to expand across both established business hubs and emerging destinations.

Strategic Focus on Key African Markets

Radisson Hotel Group continues to prioritise high-growth markets such as Morocco, Nigeria, and South Africa. These regions are central to its expansion strategy, supported by rising travel demand and infrastructure development.

Nigeria has demonstrated resilience with a growing pipeline across major cities, while South Africa remains a strategic hub with expansion across urban centres and leisure destinations. Morocco continues to strengthen the group’s North African presence with multiple new developments.

Conversions Accelerate Expansion Strategy

Conversions remain a cornerstone of Radisson’s growth approach in Africa. Over the past five years, nearly 3,000 rooms have been added through converted properties, enabling faster market entry and improved scalability.

This strategy has allowed the group to maintain development momentum while aligning with owner expectations and market dynamics.

Pipeline Expands Across Cities and Resort Destinations

Radisson’s recent signings reflect a diversified development pipeline across business and leisure segments. Projects span key destinations including Kinshasa, Lubumbashi, Lagos, Casablanca, Harare, and Marrakech, among others.

The pipeline includes a mix of city hotels, serviced apartments, and resort developments, reinforcing the group’s focus on catering to varied traveller segments and evolving market demand.

Leadership Outlook and Growth Direction

The group’s leadership attributes this milestone to disciplined execution, strong owner partnerships, and a focused development strategy. Moving forward, Radisson aims to deepen its presence in core markets while expanding into new destinations and strengthening its resort portfolio.

Outlook: Strengthening Presence Across 30+ Countries

With a footprint spanning over 30 African countries, Radisson Hotel Group is well-positioned for continued growth. The next phase of expansion will focus on strengthening its presence in key cities, enhancing leisure offerings, and delivering a pipeline geared towards timely openings.