NUO by jüSTa to Launch in Nagpur Under New Partnership with Aviyaara Hospitality

Onora Hospitality has confirmed the expansion of its lifestyle brand NUO by jüSTa into Nagpur, signalling the brand’s entry into another high-potential Tier II market. The move is part of Onora’s ongoing plan to scale contemporary, design-forward hotel concepts that speak to India’s new generation of travellers.

The project will be developed in collaboration with Aviyaara Hospitality, marking the beginning of a long-term partnership aimed at bringing new-age hotel formats to emerging Indian cities.

A Brand Shaped Around Today’s Work-Life Rhythm

NUO by jüSTa positions itself as a brand for guests who blend business, creativity and social connection in equal measure. Rather than a conventional hotel stay, NUO properties are designed around mobility, collaboration and informal networking — reflecting how young professionals now travel, work and interact.

The brand identity is rooted in the idea of progress and movement, reflected in:

• Compact, smartly planned rooms

• Co-working environments

• Tech-enabled services

• Flexible community spaces

The aim is to deliver an experience that feels both functional and expressive — modern hospitality without unnecessary excess.

Details of the Upcoming Hotel

The Nagpur property is expected to open within the next two years and will feature:

• 40 guest rooms

• A café that doubles as a co-working zone

• A meeting room for small professional gatherings

• A multipurpose social lounge that can convert into an event or networking space

Its location along Nagpur’s Middle Ring Road in Hiwari Layout places it close to educational institutes, hospitals, metro connectivity, wedding venues and emerging commercial clusters — an area growing rapidly but still underserved by lifestyle hotel options.

Leadership Perspectives

Speaking about the expansion, Ashish Vohra, Founder & CEO of Onora Hospitality, described NUO as a brand designed for a new demographic and a changing hotel market:

He noted that bringing NUO to Nagpur marks the beginning of the brand’s ambition to be present in every major business-focused city across India.

From Aviyaara Hospitality’s side, CEO Kshitiz Agarwal expressed confidence in the collaboration and highlighted Nagpur’s increasingly youthful energy and rising demand for modern accommodation formats.

Why Nagpur Makes Strategic Sense

Nagpur continues to gain traction as a logistics, aviation and education hub while also emerging as a strong centre for administration and regional business. With upgraded highways, metro connectivity and large-scale industrial investment in progress, the city is attracting younger professionals, corporate travellers, and mid-to-long stay guests.

This shift has created space for hospitality brands that offer:

• Flexibility over formality

• Smaller footprints with higher efficiency

• Spaces that feel social rather than traditional

NUO by jüSTa is positioned directly within this trend.

A Step Toward a Larger Portfolio Vision

The Nagpur signing adds momentum to Onora Hospitality’s roadmap of expanding NUO across both metro and non-metro locations. The brand follows a low-capex, high-efficiency business model, making it scalable across markets where conventional hotel development models may not be viable.

As travel patterns evolve beyond traditional luxury and economy categories, NUO aims to occupy a space defined by design, efficiency and lifestyle appeal — not room count alone.

Conclusion

With its entry into Nagpur, NUO by jüSTa continues to strengthen its positioning as a modern Indian hospitality brand built for mobility, creativity and connected travel. If current momentum continues, the brand is expected to become a recognisable name across India’s growing Tier II and Tier III urban map.