Moustache Group expands Himalayan footprint with Moustache Select McLeodGanj launch

Introduction

Moustache Group of Hotels has announced the launch of Moustache Select McLeodGanj in Upper Bhagsu, Dharamshala, marking a strategic addition to its growing portfolio in the Himalayan region. With this opening, the brand now operates eight properties across key mountain destinations.

Strengthening presence in Himachal Pradesh

The new property reinforces Moustache Group’s expansion in Himachal Pradesh, a region witnessing consistent demand from both domestic and international travellers. McLeodGanj, often referred to as “Little Lhasa,” remains a high-traffic destination due to its spiritual significance, cultural appeal, and proximity to trekking routes.

The location in Upper Bhagsu offers a balance of accessibility and quieter surroundings, aligning with evolving traveler preferences for scenic yet peaceful stays.

Positioning under the Select vertical

Moustache Select McLeodGanj is positioned within the brand’s mid-range Select category, designed for guests seeking elevated comfort without entering the luxury price bracket.

This positioning reflects the brand’s strategy to cater to a growing segment of travellers looking for enhanced amenities, scenic experiences, and flexible stay formats in mountain destinations.

Room categories and amenities

The property offers a range of accommodation options, including Deluxe, Superior, and King rooms, many with valley views.

Key features include:

• Private balconies in select rooms

• Jacuzzi and bathtub options

• Heated flooring and rainfall showers

• 55-inch Smart TVs

• Glasshouse café overlooking the Himalayas

• Co-working spaces and sunset-facing lawn

• Lift access, gated parking, and 24-hour security

The offering is designed to cater to leisure travellers, remote workers, and long-stay guests.

Leadership perspective

Abhishek Khandelwal, Co-Founder and Director, highlighted McLeodGanj’s consistent demand across diverse traveler segments, including spiritual visitors, trekkers, and families. He noted that the Upper Bhagsu location aligns with the brand’s focus on combining accessibility with premium mountain views.

Deepak Agarwal, Co-Founder and Director, added that the Select vertical is emerging as a key growth driver, enabling the brand to address demand for higher-quality accommodations without transitioning into ultra-luxury pricing. He also emphasized the destination’s year-round appeal driven by trekking routes, natural attractions, and cultural tourism.

Conclusion

With the launch of Moustache Select McLeodGanj, the brand continues to strengthen its foothold in India’s Himalayan hospitality market. The expansion reflects a broader strategy to scale in high-demand leisure destinations while offering differentiated mid-market experiences tailored to modern travellers.