Marriott Revolutionizes India’s Hospitality Landscape with 26-Hotel Mega Launch

In a historic move for the Indian hotel industry, Marriott International has unveiled Series by Marriott – a bold new collection brand under the Marriott Bonvoy umbrella – with the simultaneous opening of 26 hotels across the country. Marking the global debut of the brand, all 26 properties operate under the well-loved Indian chain The Fern Hotels & Resorts, Series by Marriott, instantly adding more than 1,900 rooms to Marriott’s fast-growing India portfolio.

This overnight expansion is one of the largest single-day brand launches ever seen in global hospitality.

Series by Marriott: Where Local Soul Meets Global Standards

Series by Marriott is a fresh “collection” concept that brings independently spirited, regionally strong hotel groups into the Marriott Bonvoy ecosystem. It targets the “global domestic” traveler – guests who want the reliability and rewards of a global giant, paired with the authentic flavor and personality of a homegrown brand.

Think: trusted Marriott quality, seamless loyalty benefits, and the warmth of a locally rooted experience – all in one stay.

The Fern Leads the Worldwide Rollout

Pioneering the global launch, The Fern Hotels & Resorts, Series by Marriott rebrands and elevates 26 eco-conscious properties spread across 23 cities – from metropolitan centers like Mumbai, Bengaluru, and Pune to spiritual and leisure gems such as Bodhgaya, Jim Corbett, Mussoorie, and Saputara.

The first-wave properties now open (November 2025)

- The Fern Residency Ahmedabad, Subhash Bridge
- The Fern Residency Bengaluru, Seshadripuram
- The Fern Residency Bhiwandi-Pimplas
- The Fern Residency Bodhgaya
- The Fern Seaside Luxurious Tent Resort, Daman
- The Fern Samali Resort, Dapoli
- The Fern Surya Resort, Dharampur (Kasauli Hills)
- The Fern Sardar Sarovar Resort, Ekta Nagar
- The Fern Residency Gandhinagar
- The Fern Heaven on The Hills, Hatgad–Saputara
- The Fern Jaipur
- Bhanu The Fern Forest Resort & Spa, Jambughoda
- The Fern Residency Jamnagar
- Debu’s The Fern Resort & Spa, Jim Corbett
- The Fern Kochi
- The Fern Kolhapur
- The Fern Mumbai, Goregaon
- The Fern Residency Mumbai, Mira Road
- The Fern Brentwood Resort, Mussoorie
- Amanora The Fern, Pune
- E-Square The Fern, Pune
- The Fern Residency Pune, Woodland
- The Fern Residency Rajkot
- The Fern Residency Solapur
- The Fern Vishranta Resort, Kamrej–Surat
- The Fern Vadodara

Thoughtful Touches That Make The Fern Stand Out

Guests can expect signature Fern experiences elevated with Marriott polish

- Grab n Go Breakfast – Perfect for guests rushing to early flights or meetings
- Single Lady Traveller Recognition – Special in-room amenities and heightened safety focus
- Evening Delight – Turndown service with local sweets or chocolates and a personal note
- Lamp Lighting Ceremony – A serene daily ritual celebrating nature and mindfulness
- Healthy Sleep Program – Bedside almonds, raisins, and jeera water for better rest

Seamless Marriott Bonvoy Integration

Every room night earns and redeems points just like any other Marriott property. Guests also enjoy mobile check-in, keyless entry, and personalized preferences through the Marriott Bonvoy app.

A Game-Changing Partnership

The landmark deal is powered by a strategic alliance between Marriott International and Concept Hospitality Private Limited (backed by CG Hospitality), cementing India’s role as the launchpad – and future growth engine – for the entire Series by Marriott collection worldwide.

With this mega launch, Marriott has not only added scale overnight but redefined how global brands and proud Indian hospitality names can come together to shape the future of travel in the country.