Marriott International Caps Record-Breaking 2025 With Unprecedented Expansion Across South Asia

Marriott International has closed 2025 as its most successful development year in South Asia, underscoring the region’s rising strategic importance within the company’s global growth roadmap. With record deal signings, strong revenue performance, and accelerated brand expansion, the year marked a structural inflection point for hospitality growth in India and neighbouring markets.

Record Deal Signings Signal Market Confidence

During 2025, Marriott signed 102 hotel deals across South Asia, representing over 12,000 rooms—a 143 per cent increase in deal volume and a 76 per cent rise in rooms signed compared to the previous year.

India emerged as the primary growth engine, accounting for 99 of the total agreements, reaffirming its position at the core of Marriott’s long-term regional strategy.

Strong RevPAR Performance Driven by Pricing Power

Alongside development momentum, Marriott delivered double-digit RevPAR growth across its South Asia portfolio. Comparable RevPAR increased by 10 per cent year-on-year, led by sustained ADR growth, premium demand, and strengthening brand preference across luxury, premium, and select-service segments.

Leadership Perspective: Long-Term Demand Transformation

Rajeev Menon, President – Asia Pacific (excluding China), highlighted that the region is witnessing a fundamental shift rather than a short-term upswing.

He noted that rising domestic travel, infrastructure expansion, and growing owner confidence are reshaping the hospitality landscape, positioning India to potentially become Marriott’s third-largest global market within the next three to five years.

Balanced Expansion Across Metros, Leisure and Emerging Cities

As of December 2025, Marriott operates 219 properties across South Asia, including 204 hotels in India, with a strong of 157 additional properties comprising more than 27,000 rooms.

While gateway metros such as Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Pune continue to anchor performance, growth has accelerated across secondary business hubs including Ahmedabad, Chennai, Coimbatore, Kochi, Dehradun, Indore, and Surat. Leisure destinations such as Goa, Jaipur, Udaipur, Rishikesh, and Shimla are also contributing to a more diversified and resilient portfolio.

Conversions and Portfolio Deals Drive Scale

Development in 2025 was characterised by a disciplined mix of new-build projects, conversions, and portfolio agreements. Nearly 50 per cent of hotels signed were conversion-led, while multi-property portfolio deals accounted for 25 per cent of rooms signed.

The brand mix reflected broad-based demand:

• 13% luxury

• 31% premium

• 56% midscale and select-service

Key Milestones and Brand Debuts

A major highlight of the year was the opening of The Westin Jaipur Kant Kalwar Resort & Spa, marking Marriott’s 200th property in India.

Marriott also expanded its footprint in Nepal with the launch of Moxy Kathmandu and The Soaltee Kathmandu, Autograph Collection, introducing lifestyle and premium brands to the market.

Another significant milestone was the global debut of Series by Marriott™, following the conversion of 26 Fern Hotels & Resorts properties in India in a single day. By year-end, Series by Marriott had grown to 37 operational hotels across 23 Indian cities, positioning it as a scalable, sustainability-focused brand rooted in regional character.

2026 Outlook: Luxury and Lifestyle Momentum

Looking ahead, Marriott plans to open over 50 hotels in 2026, including:

• JW Marriott Ranthambore Resort & Spa

• Le Méridien Dehradun Resort & Spa

• New Delhi Marriott Marquis Aerocity

• The St. Regis New Delhi Aerocity

• Noor Mahal, Autograph Collection (India debut)

These projects will further strengthen Marriott’s luxury, premium, and large-format MICE presence across high-growth destinations.

Expanding the Marriott Bonvoy Ecosystem

Marriott continues to deepen engagement through Marriott Bonvoy, extending loyalty beyond hotel stays. In 2025, the company partnered with Flipkart, becoming the first global hospitality brand in India to integrate travel rewards with a large e-commerce platform.

Additionally, Marriott has entered a four-year partnership with the International Cricket Council (ICC) from 2026 to 2029 as its official accommodation partner, leveraging one of South Asia’s most influential cultural platforms to drive brand affinity and member engagement.

With 219 operational hotels across 19 brands in five South Asian countries, Marriott International enters 2026 with strong momentum, a diversified pipeline, and a growing loyalty ecosystem. The company’s performance in 2025 reinforces its leadership position and long-term commitment to scaling purposefully across South Asia’s evolving hospitality landscape.