Lemon Tree Hotels Signs Keys Prima in Srinagar, Expands Jammu & Kashmir Portfolio

Introduction

Lemon Tree Hotels continues to strengthen its presence in Jammu & Kashmir with the signing of a new Keys Prima property in Srinagar. The move underscores the brand’s focus on expanding in high-growth leisure markets backed by improving infrastructure and rising domestic tourism demand.

Strengthening Regional Footprint in Jammu & Kashmir

Lemon Tree Hotels Ltd has announced the signing of Keys Prima by Lemon Tree Hotels, Srinagar, marking another step in its strategic expansion across the region. With this addition, the company’s portfolio in Jammu & Kashmir now includes four operational hotels and two upcoming properties, reinforcing its growing foothold in the state.

Asset-Light Model with Carnation Hotels

The upcoming hotel will be operated by Carnation Hotels Private Limited, the management arm and wholly owned subsidiary of Lemon Tree Hotels. This aligns with the group’s asset-light strategy, focusing on management contracts to drive scalable growth while maintaining operational consistency.

Strategic Location with Strong Connectivity

Located approximately 2 km from Srinagar International Airport and around 11 km from the railway station, the property offers convenient access for both leisure and business travellers. Its connectivity positions it well to tap into increasing tourist inflows into the Kashmir Valley.

Midscale Offering with Comprehensive Facilities

The hotel will feature 60 well-appointed rooms, along with a restaurant, banquet hall, and conference facilities. Recreational amenities such as a swimming pool and fitness centre are also planned, catering to a wide mix of guests including leisure travellers, corporate groups, and social events.

Keys Prima, the brand’s elevated midscale offering, is designed to combine contemporary aesthetics with enhanced service standards, addressing the evolving expectations of modern travellers.

Tapping into a High-Growth Leisure Market

The signing reflects Lemon Tree Hotels’ focus on capitalising on the growing appeal of Jammu & Kashmir as a leisure destination. With improved connectivity and infrastructure, the region is witnessing increased domestic travel demand and a shift towards experience-led stays.

Through this expansion, the company aims to build a strong network across key tourism circuits, offering consistent brand-led hospitality experiences in emerging destinations.