Karen Martin Appointed Cluster Assistant Marketing Manager at Holiday Inn Bengaluru Racecourse & Holiday Inn Express OMR

Holiday Inn Bengaluru Racecourse and Holiday Inn Express OMR, part of IHG Hotels & Resorts, have announced the appointment of Karen Martin as Cluster Assistant Marketing Manager, effective January 2026.

The appointment strengthens integrated marketing leadership across both properties, supporting brand consistency, visibility, and strategic market positioning.

Driving Brand Storytelling and Integrated Marketing

Career Background

Karen Martin brings over six years of experience across public relations, marketing communications, and hospitality marketing. Her professional background includes developing compelling brand narratives, executing integrated campaigns, and driving consumer engagement across traditional and digital platforms.

Her work has consistently focused on aligning marketing initiatives with business objectives, ensuring that brand communication remains relevant, purposeful, and guest-centric.

Scope of Responsibility Across Two IHG Properties

In her new role, Karen will lead brand management and integrated marketing communications for both Holiday Inn Bengaluru Racecourse and Holiday Inn Express OMR. Her mandate includes campaign planning, brand positioning, content strategy, and supporting revenue-led marketing initiatives.

Key Achievements

She will play a key role in maintaining a consistent brand voice across the cluster while tailoring communication strategies to reflect the distinct positioning of each hotel within the IHG portfolio.

Leadership Commentary on the Appointment

Commenting on the appointment, Shiv Bose, General Manager, Holiday Inn Bengaluru Racecourse, and Raphael Rodrigues, General Manager, Holiday Inn Express OMR, said:

Current Role & Responsibilities

“We are delighted to welcome Karen to the team. Her enthusiasm for marketing and strong understanding of brand communication will support our objective of blending branded offerings with distinctive guest experiences, making hospitality more relevant for today’s travellers.”

Karen Martin on Joining the Cluster

Sharing her thoughts on the appointment, Karen Martin said that she is excited to take on the role and looks forward to contributing to impactful marketing initiatives. She added that the brand’s focus on people, purpose, and guest experience strongly resonates with her, and she is eager to support the hotels’ continued growth and brand presence.

Strengthening Integrated Marketing Leadership

With Karen Martin’s appointment, Holiday Inn Bengaluru Racecourse and Holiday Inn Express OMR continue to invest in focused marketing leadership to strengthen brand relevance, guest engagement, and long-term growth across their respective markets.