Itha Das Appointed Director of Sales – Conference and Events at Conrad Bengaluru — Strengthening MICE Strategy in India’s Tech Capital

The luxury hospitality landscape in Bengaluru has witnessed a strategic leadership addition as Conrad Bengaluru, part of Hilton’s Conrad Hotels & Resorts, has appointed Itha Das as Director of Sales – Conference and Events. The appointment comes at a time when the premium hotel continues to expand its presence in the meetings, conferences, and large-scale event segment within India’s leading corporate hub.

Positioned in one of the country’s most competitive hospitality markets, Conrad Bengaluru has built a strong reputation as a preferred venue for business events, destination weddings, and high-profile gatherings. The addition of an experienced events and catering sales specialist signals the hotel’s intent to deepen its engagement with corporate clients and social event planners.

Career Foundation

The professional journey of Itha Das reflects a strong grounding in hospitality sales and event strategy within luxury hotel environments. Early in her career, exposure to premium hospitality operations helped her develop expertise in catering sales, client engagement, and event logistics management.

A key chapter of her professional development took place at The Ritz-Carlton, Bangalore, where she contributed to the property’s conference and event sales initiatives. Working within one of the city’s prominent luxury hotels provided hands-on experience in coordinating high-end corporate meetings and social events, while also building long-term relationships with clients across multiple industries.

The experience also strengthened her understanding of luxury service expectations, event design coordination, and revenue-driven sales planning. Over time, these capabilities helped shape her approach to managing event portfolios within high-demand urban hospitality markets.

Most Recent Role and Key Achievements

Before joining Conrad Bengaluru, Itha Das held the position of Associate Director of Sales at Sheraton Grand Bangalore Hotel at Brigade Gateway, a property known for its extensive meeting and conference infrastructure.

In this role, she led strategic sales initiatives focused on expanding the hotel’s share in the corporate meetings and large-format events segment. Her responsibilities included developing client partnerships, identifying new business opportunities, and aligning sales strategies with evolving demand from corporate and social event organisers.

The position required managing complex event pipelines that included conferences, corporate launches, weddings, and customised gatherings. Through close collaboration with operations and event planning teams, she contributed to delivering tailored event experiences designed around specific client requirements.

This role strengthened her expertise in MICE business development, client relationship management, and event revenue optimisation—skills directly aligned with the operational priorities of a large luxury hotel in a major business city.

Education and Professional Competencies

While detailed academic information has not been publicly highlighted, Itha Das demonstrates competencies built through years of operational exposure in hospitality sales and event management. Her professional focus includes catering sales leadership, corporate account management, event strategy planning, and collaborative coordination across hotel departments.

These competencies have enabled her to design event-driven business strategies that respond to changing market demands within India’s luxury hospitality sector.

Scope of New Role

At Conrad Bengaluru, Itha Das will lead the hotel’s conference and events sales function, overseeing catering operations and MICE business development. Her responsibilities will include strengthening client relationships, driving event-related revenue, and positioning the property as a leading venue for meetings, conferences, weddings, and curated social gatherings.

The hotel occupies a strong position within Bengaluru’s corporate travel ecosystem, hosting events ranging from international conferences to high-end celebrations. In this context, her appointment reflects a strategic move to further expand the hotel’s presence in the premium event and corporate gathering market.

By aligning sales strategy with evolving client expectations and event trends, the leadership decision also signals the property’s continued investment in strengthening its events and catering portfolio.

With Itha Das joining the leadership team, Conrad Bengaluru reinforces its focus on expanding its influence in the city’s competitive MICE and luxury events segment.