ITC Hotels expands Storii portfolio with boutique nature retreat in Jawai, Rajasthan

Introduction

ITC Hotels Limited has strengthened its experiential boutique portfolio with the opening of Storii Jawai, Rajasthan, marking the 11th property under its Storii brand. The launch reflects the company’s growing focus on immersive, nature-led hospitality experiences across India.

A Strategic Move into Experiential Travel

Located in the Jawai region—globally recognised for its leopard habitat, granite landscapes, and the Jawai River—the retreat taps into the rising demand for offbeat, eco-conscious travel. The destination’s blend of wildlife, migratory birdlife, and cultural heritage positions it as a distinctive offering within India’s luxury boutique segment.

Design and Concept

Storii Jawai is designed as an intimate 15-key retreat that blends seamlessly with its natural surroundings. The arrival experience begins with a tented reception leading to a central bungalow housing a lounge and bar, setting the tone for a safari-inspired stay.

The property’s villas and suites are thoughtfully integrated into a preserved green landscape, featuring private courtyards, plunge pools, and tented elements. An elevated infinity pool offers panoramic views of a natural lake and the surrounding terrain, enhancing the connection with the outdoors.

Experiences and Offerings

The retreat focuses on curated regional dining, wellness-led relaxation, and wildlife-driven experiences. Guests can engage in nature trails and safari-style activities while immersing themselves in the cultural context of the region, including influences from local communities such as the Rabari heritage.

Leadership Perspective

Anil Chadha, Managing Director, ITC Hotels Limited, described the property as a reflection of the brand’s vision to create meaningful hospitality experiences rooted in nature and tradition. He noted that Storii Jawai embodies a balance between modern comforts and the timeless essence of the region.

Partner Perspective

Bharat Kumar Singh, Promoter, 1st Gate Luxe Pvt. Ltd., highlighted the project as a tribute to Rajasthani culture and local traditions. He emphasised that the collaboration aims to offer travellers an authentic connection to the region while delivering high-quality hospitality experiences.

Conclusion

With Storii Jawai, ITC Hotels continues to build its boutique luxury footprint by focusing on experiential destinations. The opening reinforces the brand’s strategy to combine sustainability, cultural authenticity, and premium hospitality in emerging leisure markets.