ITC Hotels Signs Storii Mukundgarh Fort, Strengthening Heritage Portfolio in Rajasthan

Introduction

ITC Hotels Limited has announced the signing of Storii by ITC Hotels, Mukundgarh Fort in Rajasthan, further expanding its experiential hospitality footprint in culturally rich destinations. The addition aligns with the brand’s focus on offering immersive stays rooted in local heritage and storytelling.

A Heritage Fort Reimagined for Experiential Travel

Situated in the Shekhawati region—often referred to as India’s “open-air art gallery”—Mukundgarh Fort is a well-preserved 18th-century structure known for its intricate frescoes, ornate havelis, and distinctive architectural elements. The property showcases traditional features such as painted interiors, jharokhas, courtyards, arched corridors, and heritage columns, offering guests an authentic connection to Rajasthan’s artistic legacy.

Strategic Location in Rajasthan’s Cultural Circuit

Mukundgarh’s location along the heritage corridor linking Jaipur, Mandawa, and Nawalgarh positions it as a key destination for cultural and experiential travellers. The region continues to attract both domestic and international visitors seeking deeper engagement with Rajasthan’s history, art, and architecture.

Leadership Perspective on Brand Expansion

Anil Chadha, Managing Director, ITC Hotels Limited, highlighted that the Storii brand is centred on narratives of place and identity. He noted that Mukundgarh’s cultural depth and heritage setting make it an ideal fit for the brand’s philosophy of delivering meaningful and immersive guest experiences.

Ownership Vision and Partnership

Durga Prasad Agarwal, Director, Midas Hospitality Services Private Limited, emphasized the intent to preserve the town’s artistic and cultural essence through this collaboration. The partnership aims to create a hospitality experience that reflects the rhythm, traditions, and architectural richness of Mukundgarh.