ITC Hotels Expands Premium Footprint with New Epiq Collection Signing in Jaipur Bagru

ITC Hotels has strengthened its growing premium portfolio with the signing of the Epiq Collection Jaipur, Bagru — a 150-key resort set across 12 acres, envisioned as a modern gateway to Rajasthan’s cultural soul. Scheduled to open in 2030, the development marks another strategic milestone for the recently launched Epiq Collection brand.

A Resort Crafted Around Rajasthan’s Design Heritage

The upcoming property is designed as a serene, resort-style destination immersed in the regional narrative of Jaipur. Inspired by the state’s forts, palaces, textile heritage and artisanal legacy, the project aims to balance traditional motifs with contemporary luxury. The design philosophy follows the core vision of the Epiq Collection: creating hotels rooted in local culture while delivering intuitive, modern hospitality.

Located with convenient access to Jaipur’s cultural districts and commercial corridors, the property will also serve as an entry point to nearby destinations such as Pushkar, making it ideal for travellers seeking immersive regional experiences.

Strengthening the Brand’s Presence in Cultural Destinations

The signing reinforces ITC Hotels’ strategy of expanding the Epiq Collection across India’s heritage-rich markets. Each property under the brand focuses on offering a distinct sense of place, combining architectural storytelling with refined guest experiences. The Jaipur Bagru project aligns with this national roadmap by adding a destination that is celebrated for both tradition and evolving urban appeal.

Leadership Perspectives on the Development

Speaking about the signing, Anil Chadha, Managing Director, ITC Hotels Limited, highlighted Jaipur’s unique position in the country’s tourism landscape. He noted that the city’s blend of heritage and modern aspirations presents an opportunity to create a hotel that feels “authentic, memorable, and deeply connected to Rajasthan’s identity.” He emphasised that Epiq Collection Jaipur, Bagru, is designed to offer more than a stay — it aims to offer discovery, narrative, and a strong sense of place.

Mohammad Farooq, Director at Basalt Infrastructure Private Limited, expressed pride in partnering with ITC Hotels for this development. He stated that Jaipur deserves a hotel reflecting both contemporary comforts and the warmth of Rajasthan’s cultural character. The collaboration seeks to establish a new benchmark for hospitality and culinary excellence in the region.

A Strategic Addition to Rajasthan’s Growing Hospitality Landscape

With Jaipur witnessing increased demand from leisure travellers, cultural explorers and modern business guests, the new Epiq Collection hotel is expected to play a key role in shaping the next phase of premium tourism in the region. Its strategic location, operational design, and immersive positioning reflect ITC Hotels’ goal of developing hotels that celebrate local stories while offering elevated, experience-led stays.

Once operational, Epiq Collection Jaipur, Bagru, will is a refined retreat that connects guests to the layers of Rajasthan — its past, its craftsmanship, and its evolving contemporary identity.