IHG Debuts voco in Punjab with Opening of voco Amritsar

IHG Hotels & Resorts has launched voco Amritsar, marking the debut of its premium voco brand in Punjab. The 139-room hotel strengthens IHG’s presence in North India and brings its fast-growing premium offering to one of the country’s key spiritual and cultural destinations.

Strategic Location and Connectivity

Situated in the heart of Amritsar, the hotel offers proximity to major landmarks including the Golden Temple, Jallianwala Bagh and Wagah Border. Its location, along with convenient access to Sri Guru Ram Das Ji International Airport, positions the property to serve both domestic and international travellers.

Design and Accommodation Approach

The hotel’s design reflects a contemporary style with subtle local influences, combining soft tones, layered lighting and textured finishes. Accommodation includes Standard Rooms, Premium Rooms, Suites and Duplex Rooms, offering flexible layouts suited to leisure and business stays.

Across its 139 rooms, the property integrates sustainability elements such as bedding made from recycled materials, aligning with the brand’s focus on responsible hospitality without compromising guest comfort.

Dining and Wellness Offerings

Dining at voco Amritsar features multiple formats, including all-day dining and regional cuisine, alongside café-style spaces and rooftop experiences.

The wellness offering includes a spa facility, fitness centre and an outdoor swimming pool, catering to guests seeking relaxation as well as recreation during their stay.

Meetings and Events Infrastructure

The hotel is equipped with a comprehensive events and meetings portfolio, featuring seven indoor venues and two outdoor spaces. The Blossom Ballroom, spanning over 8,000 sq. ft., anchors the offering, supported by additional halls and outdoor venues designed for social and corporate gatherings.

Leadership Perspective on the Launch

Manish Kumar Yadav, General Manager of voco Amritsar, noted that the hotel has been conceptualised to balance comfort with a strong sense of place, allowing guests to stay connected to the city’s cultural and spiritual environment while offering a relaxed, contemporary experience.

Market Significance and Brand Expansion

The opening of voco Amritsar highlights IHG’s focus on expanding its premium portfolio in high-potential leisure and spiritual destinations across India. With increasing travel demand to cities like Amritsar, the launch reinforces the brand’s strategy of delivering experience-led stays in emerging hospitality markets.