The Fern Hotels & Resorts signs The Fern Residency Gorakhpur, expanding presence in Uttar Pradesh

Strengthening the brand’s North India growth strategy

The Fern Hotels & Resorts has announced the signing of The Fern Residency Gorakhpur, Series by Marriott, marking another step in its expansion strategy across North India. The upcoming property in Gorakhpur will increase the group’s portfolio in the region to 21 operational and upcoming hotels, reinforcing its focus on emerging hospitality markets.

The hotel is being developed in partnership with Bliss Resorts & Club and is scheduled to open by mid-2026.

A new hospitality address in Gorakhpur

The upcoming hotel will feature 55 contemporary rooms and suites designed for both business and leisure travellers. Planned facilities include:

• An all-day dining restaurant

• A bar and lounge café

• A dedicated vegetarian restaurant

• Conference facilities and two banquet halls

• Fitness centre and swimming pool

• In-house salon and wellness amenities

These offerings aim to cater to the city’s growing demand for quality accommodation, meetings, events, and social gatherings.

Leadership perspective on the expansion

Commenting on the signing, Suhail Kannampilly highlighted the increasing importance of regional hospitality markets.

He noted that the expansion reflects the company’s strategy to enter high-growth destinations while delivering sustainable and contemporary hospitality experiences through its collaboration under the Fern – Series by Marriott platform.

Partnership with Bliss Resorts & Club

Representatives of Bliss Resorts & Club welcomed the collaboration, emphasising the potential of Gorakhpur as an emerging hospitality market.

Sunil Kesharwani stated that the partnership aims to introduce a branded hospitality experience in the city, supporting the rising demand for modern accommodation and event spaces.

Vivek Kesharwani added that the collaboration combines strong brand expertise with local market insights, positioning the property as a preferred destination for travellers, corporate guests, and social events.

Growing demand in regional destinations

With infrastructure improvements and increasing travel demand across Uttar Pradesh, cities such as Gorakhpur are witnessing stronger interest from hotel brands and developers. The new signing reflects the broader industry trend of hospitality growth in Tier-2 and Tier-3 destinations, driven by business travel, social events, and regional tourism.

Once operational, The Fern Residency Gorakhpur is expected to further strengthen the brand’s footprint in North India and support the city’s evolving hospitality ecosystem.