ELIVAAS Debuts in Pushkar with Launch of Tuscun Villa, Expanding Rajasthan Portfolio

Introduction

ELIVAAS has expanded its footprint in Rajasthan with the launch of its first property in Pushkar, strengthening its growing portfolio across the state’s prominent leisure destinations. The newly introduced ELIVAAS Tuscun Villa reflects the brand’s strategy of building a strong presence in culturally significant travel markets known for premium leisure demand and experiential stays.

Strengthening Presence Across Rajasthan

With the Pushkar debut, ELIVAAS now operates over 60 properties in Rajasthan, spanning destinations such as Udaipur, Jaipur, Ranthambore, Pushkar, Alwar, and Neemrana. These properties are managed under the brand’s portfolio that includes ELIVAAS, ELIVAAS Privé, and Alaya Stays.

The expansion aligns with the company’s strategy of entering high-intent leisure markets where travellers increasingly prefer private villas, curated group stays, and destination celebrations. Instead of aggressive scaling, ELIVAAS has focused on gradual and disciplined growth within key micro-markets, ensuring consistent service delivery while strengthening its regional presence.

Focus on Standardised Hospitality

Each ELIVAAS property operates under a structured service framework that standardises operational processes across locations. This includes defined housekeeping standards, guest response systems, safety protocols, and periodic quality audits.

At the same time, the brand maintains a personalised guest experience by tailoring stays around individual preferences, special occasions, and curated travel experiences, allowing consistency and customization to coexist.

Leadership Perspective on Pushkar Expansion

Commenting on the expansion, Ritwik Khare, Founder and CEO of ELIVAAS Living, highlighted Rajasthan’s strategic importance for the brand.

He noted that the state remains one of the company’s most significant markets with a strong portfolio across key leisure destinations. The decision to enter Pushkar, he said, is driven by destination demand data, particularly the growing interest in premium villa stays from travellers in Delhi NCR and Jaipur.

Khare added that ELIVAAS aims to deliver end-to-end holiday experiences, including curated activities, local immersion, and personalised service. The company’s expansion approach focuses on building deeper presence within select leisure markets rather than expanding indiscriminately across geographies.

ELIVAAS Tuscun Villa: A Contemporary Retreat

The newly launched ELIVAAS Tuscun Villa is a five-bedroom private villa designed as a premium leisure retreat. The property features a private swimming pool, landscaped lawns, and pet-friendly accommodations, catering to families and groups seeking exclusive villa stays.

Located close to Pushkar’s iconic temples and lake district, the villa blends modern comforts with the town’s cultural and spiritual heritage, offering guests a refined stay experience in one of Rajasthan’s most distinctive destinations.

Continued Focus on Experience-Driven Travel

With its Pushkar launch, ELIVAAS continues to reinforce its focus on experience-led hospitality and curated leisure stays across Rajasthan. As demand for private luxury villas and personalised travel experiences continues to rise, the brand aims to strengthen its footprint in culturally rich destinations that attract both domestic and international travellers.