ASPHL Signs 52-Key Zone Connect by The Park in Dehradun, Expanding Uttarakhand Presence

Introduction

Apeejay Surrendra Park Hotels Limited (ASPHL) has announced the signing of Zone Connect by The Park, Dehradun, marking its third property in Uttarakhand. The project is being developed in partnership with Hilton Infratech Private Limited and strengthens the brand’s presence in emerging leisure and city markets.

Strategic Location and Positioning

Located in Dehradun, the upcoming 52-key property is designed as a city resort, offering a blend of urban accessibility and leisure-driven experiences. The destination continues to gain traction among both business and leisure travellers due to its connectivity and proximity to key hill destinations.

Facilities and Guest Experience

The hotel will feature 52 rooms along with a range of amenities, including:

• An all-day dining restaurant
• A spa and wellness facilities
• A swimming pool
• Conference and meeting spaces
• Indoor and outdoor banqueting areas for weddings and social events

The property is positioned to cater to diverse guest segments, including corporate travellers, social events, and leisure stays.

Partnership and Brand Strategy

The collaboration with Hilton Infratech Private Limited reflects ASPHL’s strategy of expanding through partnerships in high-potential markets. The Zone Connect brand focuses on delivering contemporary, accessible hospitality experiences with a strong emphasis on community and connectivity.

Leadership Perspective

Vikas Ahluwalia, AVP & National Head, Zone by The Park Hotels, highlighted that the signing reinforces the brand’s commitment to growing in Uttarakhand and tapping into emerging destinations with strong tourism potential.

Sudhir Kumar, Director, Hilton Infratech Private Limited, emphasized that the partnership leverages ASPHL’s brand strength and operational expertise to create a compelling offering for modern travellers.

Market Significance

The signing reflects increasing demand for branded hospitality in tier II destinations such as Dehradun. As Uttarakhand continues to evolve as a leisure and gateway market, developments like Zone Connect by The Park are expected to contribute to the region’s hospitality growth.