Anita Dacosta E Gomes Appointed Director of Marketing and Communications at The St. Regis Goa Resort — Strengthening Luxury Brand Strategy Through Global Expertise

A strategic leadership addition has been announced at the luxury beachfront The St. Regis Goa Resort, part of Marriott International, with the appointment of Anita Dacosta E Gomes as Director of Marketing and Communications. The move aligns with the property’s intent to sharpen its positioning in India’s competitive luxury resort segment, particularly through integrated marketing and high-value partnerships.

Career Foundation

The professional journey of Anita Dacosta E Gomes has been shaped across multiple global hospitality environments, beginning with early exposure to brand-led operations at Jumeirah Group. During her tenure at properties such as Madinat Jumeirah and Jumeirah Living, she contributed to brand launches and experiential concepts, building a foundation in luxury storytelling and guest-centric communication.

Her progression into digital and communications roles at Emaar Hospitality Group further strengthened her understanding of multi-channel engagement. In these assignments, she worked across high-footfall urban hospitality destinations, developing campaigns that connected retail, lifestyle, and hospitality audiences. This phase of her career refined her approach to data-driven marketing and integrated brand visibility across digital platforms.

Most Recent Role and Key Achievements

Before joining The St. Regis Goa Resort, Gomes held a senior leadership role at Emaar Hospitality Group in Dubai, where she oversaw marketing and events initiatives across a diverse portfolio. A significant part of her mandate involved managing partnerships linked to Expo 2020 Dubai, where the group operated as an official hospitality partner.

This assignment required coordination across international stakeholders, large-scale event programming, and multi-brand positioning. Her role encompassed executing campaigns at scale while maintaining brand consistency across luxury and lifestyle hotel brands.

Her performance in prior roles has been recognised at industry platforms, including honours at the Haute Grandeur Awards and the Hospitality Awards in 2019, reflecting measurable impact in marketing performance and public relations outcomes.

Education and Professional Competencies

While specific academic details remain undisclosed, Gomes’ career reflects a strong grounding in strategic marketing, digital transformation, and brand positioning within luxury hospitality. Her professional competencies span integrated communications, event-led marketing, and stakeholder partnerships, supported by experience across international markets and complex project environments.

Scope of New Role

At The St. Regis Goa Resort, Gomes will lead the resort’s marketing and communications function, overseeing brand strategy, digital initiatives, and external partnerships. Her responsibilities will include enhancing visibility across key source markets, strengthening engagement within the luxury travel segment, and advancing the property’s positioning in MICE-driven demand.

Operating in a destination known for high-end leisure and experiential travel, the role also involves aligning campaigns with evolving guest expectations and competitive benchmarks within Goa’s premium hospitality landscape. The appointment signals a continued focus on globally informed marketing leadership as luxury resorts in India seek to differentiate through storytelling and partnerships.

This leadership addition underscores the resort’s emphasis on structured brand growth and market relevance within India’s evolving luxury hospitality sector.